Co-Innovation Labs: Rapidly Test and Learn in Living Labs

“We were able to develop and validate key concepts for a second generation product in six weeks with a nimble, diverse and talented team.”
Michael Grall, CEO, AfibAlert


Co-Innovation Labs are innovative ways for corporations to address disruption geared toward more rapid, active learning through unique frameworks while working on real world business problems.

We have corporate partnership levels in our Co-Innovation Labs that offer options for:

  • Access to real-world test beds
  • Neutral territory for innovating with universities and startups
  • Strategic insights and unique co-innovation methodologies focused on tangible outcomes
  • Disruptive technology trends and thought leadership in the form of research and executive sessions
  • Access to a wide bench of execution resources for design sprints, rapid testing and learning, and development
  • Engagement strategies including hackathons, jam sessions, learning events and forums

Our framework is designed to be a scalable, repeatable model for addressing disruption that can be spun up or down depending upon need, technological advancement, or unexpected competitive threat.

We run these as company-specific projects or collaborative efforts to take advantage of cross-pollinated thinking and to execute potential partnership toolkits in highly charged spaces.

Outcomes can be diverse: advancing a new idea or product, exploring new business models, establishing new partnerships, developing collaborative use cases,  activating startup-corporate collaboration and validation, and co-developing decision briefs are examples.

We are running several Labs in 2018-19, each with their own focus and outcomes.

Disruptive Technology Lab

Bring your business challenge or idea to a "third-space" for insights, rapid advancement, and unique engagement with university and startup talent.

The Disruptive Tech Lab is designed for companies to work closely with a vetted, highly qualified multi-disciplinary university intern team or startup around specific challenges, to explore a new business model, ideate a new product or service, or develop proofs of concept or MVP.

We partner with www.hyperxmadison.com on this unique program that is intentionally privately run to provide a neutral territory for a free-flow of ideas and outcomes.

How it works: Companies pitch ideas and problems to solve to a curated group of university talent, startups, and subject-matter experts. Just-in-Time teams are built to ensure highly relevant skillsets. Six-week sprint frameworks, facilitation, and mentors are provided to guarantee high value outcomes.

Themes for 2018-19 revolve around Blockchain, AI, IoT, AR/VR, and other disruptive technologies.

Contact us to learn more.

Future of Home-Healthcare Technology Lab

Rapid test-and-learn Lab with opportunities for gathering data in real-world test beds, testing technology, and identifying new business models.

The U.S. healthcare system, with its brick and mortar, provider-centric business model where doctors dispense face-to-face care during scheduled appointments, is ripe for digital disruption. Although many factors have insulated health care for years, change is coming.

Platforms, networks, machine learning and artificial intelligence have enormous potential to solve problems that have plagued the industry for decades. Leveraging technology to create safer environments with immediate care offers great opportunities for enhancing quality of care while reducing insurer costs.

Our Home-Healthcare Technology Lab is housed in a unique facility with a home environment that is fully healthcare-integrated for a rapid test-and-learn environment for validating ideas and products and developing go-to-market strategies in Connected Home environments.

Contact us to learn more.

Future of Mobility: Autonomous, Connected, Electric, Shared (ACES)

Rapid test-and-learn Lab with opportunities for gathering data in real-world test beds, testing technology, and identifying commercialization opportunities.

Big changes are happening in the automotive industry caused by innovation in technology, ubiquitous connectivity, growing global population, environmental concerns and the influence of Millennials. These trends are impacting how cities manage transportation networks, how parking is evolving and what consumers expect in terms of mobility.

We partner with the University of Wisconsin - Madison Traffic Operations and Safety Lab (TOPS) and Wisconsin AV Proving Grounds to develop data strategies, test new technology, and facilitate rapid learning in this fast-changing space.

Contact us to learn more.

Disruption Research and Insights in Cross-Industry Events

All participants in our Labs have access to research and quarterly events and immersive summits. In our events, curated university players, innovators and executives from top corporations come together to capitalize on the most disruptive technologies and trends.

Companies gain exposure not only to game-changing trends and startups but other innovative corporations, and potentially can develop tactical tool kits for partnering with them.

  • Learn what’s next for your industry and how other corporations are addressing issues
  • Distill the innovation hype and “noise”
  • Fuel cross-industry learning
  • Build a continuous pipeline of innovation ideas and validate with peers
  • Identify needed skillsets and develop a talent strategy to match the speed of disruption
  • Disruption Research
    We regularly publish Disruption Briefs and White Papers throughout the year detailing key disruption themes and opportunities. In addition, twice a year you will be invited to a Webinar Spotlight where we will expand on the content in the briefs and host a live QA